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Guide to Selling Direct-to-Consumer Online

The concept of selling directly to customers is fast becoming a popular route, completely eliminating the middle-man. There are several significant benefits to small businesses, including better control of the brand, as well as building meaningful relationships with...

The Power of Customer Incentives

Are you looking for innovative ways to drive sales and build customer relationships? Customer incentives are a growing sales technique that can do plenty for your business when utilized correctly. This article aims to cover exactly what incentives are, the different...

Guide to Selling Direct-to-Consumer Online

The concept of selling directly to customers is fast becoming a popular route, completely eliminating the middle-man. There are several significant benefits to small businesses, including better control of the brand, as well as building meaningful relationships with...

2022 Tech Wishlist for Small Producers

2022 Tech Wishlist for Small Producers

It isn’t easy to stand out as a small producer in these modern times. Not only do you need to keep your current customers in mind, but you actively have to seek out new leads and drive sales all at once. For small producers to keep their sales up, it’s essential to...

Strategies to Boost Post-Holiday Sales

Strategies to Boost Post-Holiday Sales

Christmas always offers an influx of sales and tends to end the year off well. However, this is often met with a slump in January, with all sectors feeling the aftermath of holiday shopping. There are ways to avoid this slump and not only boost post-holiday sales but...

Key Ways to Grow as Small Producers

Key Ways to Grow as Small Producers

Whether you sell at farmer’s markets, have an online store, or deliver directly to customers, there is room for you to expand and improve your business model. As more consumers are particularly conscious of where and how they buy, the demand for local products from...

The Power of Customer Incentives

Are you looking for innovative ways to drive sales and build customer relationships? Customer incentives are a growing sales technique that can do plenty for your business when utilized correctly. This article aims to cover exactly what incentives are, the different...

Marketing

Consumers’ Understanding of “Sustainability”

What is sustainability really, and do producers and consumers have the same definition? Episode 25 of the Wine Tech Podcasts covers the controversial but highly anticipated topic of sustainability in wine.  The Wine Tech Insiders takes a deeper look at sustainability...

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News & Opinions.

Why the digital economy is failing wine brands

Nobody could have predicted a pandemic to hit our world in 2020. For years observers to the wine industry have highlighted the precarious condition of digital wine trade. Coronavirus and COVID-19 have not started, but only heightened the challenged based by a large majority of wine producers.

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