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Guide to Selling Direct-to-Consumer Online
The concept of selling directly to customers is fast becoming a popular route, completely eliminating the middle-man. There are several significant benefits to small businesses, including better control of the brand, as well as building meaningful relationships with...
2022 Tech Wishlist for Small Producers
It isn’t easy to stand out as a small producer in these modern times. Not only do you need to keep your current customers in mind, but you actively have to seek out new leads and drive sales all at once. For small producers to keep their sales up, it’s essential to...
Guide to Selling Direct-to-Consumer Online
The concept of selling directly to customers is fast becoming a popular route, completely eliminating the middle-man. There are several significant benefits to small businesses, including better control of the brand, as well as building meaningful relationships with...
Strategies to Boost Post-Holiday Sales
Christmas always offers an influx of sales and tends to end the year off well. However, this is often met with a slump in January, with all sectors feeling the aftermath of holiday shopping. There are ways to avoid this slump and not only boost post-holiday sales but...
Key Ways to Grow as Small Producers
Whether you sell at farmer’s markets, have an online store, or deliver directly to customers, there is room for you to expand and improve your business model. As more consumers are particularly conscious of where and how they buy, the demand for local products from...
Services You Should Offer this Christmas
It is almost Christmas time, and it is becoming more apparent each year that customers are constantly looking for something different from a business. Whether they are on the lookout for unique gift ideas, or special offers, we have to recognize that customers look at...
The Power of Customer Incentives
Are you looking for innovative ways to drive sales and build customer relationships? Customer incentives are a growing sales technique that can do plenty for your business when utilized correctly. This article aims to cover exactly what incentives are, the different...
Marketing
Guide To Creating 12 Days Of Christmas Sales
12 Days of Christmas sale is the perfect sales promotion for the holidays since holiday marketing...
Grab Attention with 30 Christmas Marketing Slogans
There are only fifty-odd days until Christmas, and your customers are starting to feel it too. We...
Tools for a Winning Digital Marketing Strategy
The new age is on us, and we have to embrace the digital movement. As a small business, this means...
Consumers’ Understanding of “Sustainability”
What is sustainability really, and do producers and consumers have the same definition? Episode 25 of the Wine Tech Podcasts covers the controversial but highly anticipated topic of sustainability in wine. The Wine Tech Insiders takes a deeper look at sustainability...
Distribution
Why is it so Hard to Buy from Small Producers?
For small producers, challenges come in many forms. From inventory, distribution, and sales to the...
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News & Opinions.
Succeeding as a Small Producer
Here are the ten most identifiable keys to our small farm success. You may be able to finesse one...
Best Time for Producers to Sell Online
If you're not selling online in 2022, you are missing out on some serious potential for sales,...
Why is it so Hard to Buy from Small Producers?
For small producers, challenges come in many forms. From inventory, distribution, and sales to the...
Lessons Learnt Selling Wine over 2020
Although 2020 has proven to be unlike any year we have ever experienced, it comes bearing some...
Why the digital economy is failing wine brands
Nobody could have predicted a pandemic to hit our world in 2020. For years observers to the wine industry have highlighted the precarious condition of digital wine trade. Coronavirus and COVID-19 have not started, but only heightened the challenged based by a large majority of wine producers.
The 1,650-year-old Speyer Wine Bottle
In our constant mission to help our members (and non-members) to improve their business &...
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