Guide to Selling Direct-to-Consumer Online

The concept of selling directly to customers is fast becoming a popular route, completely eliminating the middle-man. There are several significant benefits to small businesses, including better control of the brand, as well as building meaningful relationships with...

The Power of Customer Incentives

Are you looking for innovative ways to drive sales and build customer relationships? Customer incentives are a growing sales technique that can do plenty for your business when utilized correctly. This article aims to cover exactly what incentives are, the different...

Consumers’ Understanding of “Sustainability”

What is sustainability really, and do producers and consumers have the same definition? Episode 25 of the Wine Tech Podcasts covers the controversial but highly anticipated topic of sustainability in wine.  The Wine Tech Insiders takes a deeper look at sustainability...

Ways to Attract Qualified Candidates

As a small business, there will come a time for you to expand your team. The problem is, finding qualified candidates to fill a job position is becoming harder and harder. As a business owner, there isn’t much time for filtering through applicants or hand-selecting...
Marketing Strategies for Artisan Producers

Marketing Strategies for Artisan Producers

As a small business owner, especially artisan producers, it is crucial to stand out from competitors. Often, you may know everything about your product and what you can offer the client but may have trouble relaying your message to your audience. You can get ahead of...