As a small business, staying on top of marketing is crucial for the growth and success of your business. Content has become an invaluable part of most business strategies, and with good reason. Here are a few marketing trends worth noting, which have proven to be wildly successful and valuable for your small business.
Owning Your Audience
2022 will continue to see small businesses shift away from using social media as the primary means of reaching their audience. Instead, companies are leaning more on targeted, personalized marketing. The key here is that you “own” your audience, meaning you are marketing directly to your ideal audience while being able to track and measure your results.
Using direct marketing, especially when done correctly, you can achieve high conversation rates at a fraction of the cost of traditional marketing. This is primarily because you are delivering your message straight to their inbox, based on their specific actions, instead of an email or social media blast.
Creating Quality Content
Another major trend that is continuing to gain momentum is the focus on quality content as opposed to hard selling. Adverts and hard sells are so common that viewers have almost become immune. Instead, there is a big trend toward quality content that educates readers, which in turn builds trust and brand loyalty.
By creating quality content on content that is relevant to your industry, customers recognize your business as a leader of that industry and are more likely to purchase from you. This works great for small producers and farmers who write educational content regarding sustainability, organic farming, how-to guides, etc.
Hosting Online Events
The pandemic has made most individuals more comfortable with the concept of virtual meetings and events. As a result, there is an upward trend in online events, especially from small businesses. These have come in many forms, from webinars to seminars, to product launches and conferences.
It has become an essential part of many marketing strategies since it has the potential to create leads, market a product or service, and showcase your leadership in the industry.
As a small producer, consider what you can offer, promote, or marketing in terms of virtual events.
Automation has become increasingly popular since it not only takes time off business owners’ hands but it is an effective way of reaching customers. The tasks that would have been done manually (mainly e-mails) are now automated. These range from automated thank you emails to birthday coupons or abandoned-cart follow-ups. Interestingly, according to the research firm Gleanster, almost 80% of top-performing companies have used marketing automation for a few years.
Automated tasks can also seep into other aspects, like closing sales, asking for referrals, routine office tasks, and following up with customers.
Some of Troly’s features help you not only automate your business tasks but helps improve several other aspects of your business. Troly has powerful CRM Capabilities that help you store detailed information about your customer, offering individual attention and creating customer loyalty.
In addition, the stock control, sales management, and software integration features offer game-changing capabilities to take your small business to new heights. You can try Troly’s FREE 30-Day trial to see for yourself.