As a small business owner, especially artisan producers, it is crucial to stand out from competitors. Often, you may know everything about your product and what you can offer the client but may have trouble relaying your message to your audience.
You can get ahead of the game and successfully market your product using multiple channels with these marketing strategies.
Build Your Audience Online
In order to market your product to your ideal customer, you need to know who your ideal customer is. What are their needs? What are they buying? Where are they buying? What does their route look like?
If you have a Google Analytics account, you will be able to see which customers are already visiting your website. The tracking capabilities will allow you to see which gender, age range, and location your visitors are.
The same goes for your social media accounts, which give you a good outline of your current audience. As a business, take the data regarding your existing audience and decide what type of audience you want to be attracting. Naturally, they should be somewhat in line with your current audience.
Create a Story
Once you have an idea of who you’re looking to appeal to, create a story about your product or service. Talk about how your product can meet their needs or solve their problems. Use this opportunity to use references and examples which show your product in action.
As an artisan producer, discuss possible health benefits and use customer testimonials to support your claims.
Create Content Schedules
One of the most powerful marketing strategies is the implementation of content schedules. Simply creating and posting content sporadically won’t help you achieve your marketing goals. Having a structured monthly schedule will help give you an overview of your marketing efforts and see if they are all in line with what you want to achieve.
It also takes the strain off having to think of last-minute content. This way, you’re ensuring consistency with your posts, without having to think about it for the remainder of the month.
Utilize Subscribers
If you haven’t invested your time in gaining newsletter subscribers, which allows for direct marketing, you are missing a huge marketing tool.
Direct marketing has become one of the most powerful marketing tools for any business, and it is at your disposal. In one of our recent pieces, Key Marketing Trends in 2022, we discuss how most companies are moving toward direct marketing.
It is a powerful tool that is more successful than most means of marketing since it is delivered in a personalized way to your ideal audience.
By using subscribers and investing in direct marketing, you are able to build a custom advert or send specialized content based on their detailed profile.
So knowing who your ideal audience is, is crucial, especially for direct marketing.
Use Your Website Effectively
Your website is an invaluable tool that can use in several ways. Not only is it an information station that allows customers to get to know your brand. But it is also an area where you can effectively market and advertise your products. Moreover, it is the perfect place to convert leads and get customers to place orders.
Use a call-to-action button on several areas of your website to get visitors to sign up to your newsletter, make a purchase, make a booking, refer a friend or follow you on social media. The call-to-action buttons can be modified depending on your business’s priorities.
Your website is also ideal for building brand trust through social proof. Nothing speaks louder than testimonials and referrals. In fact, according to Oberlo, 79% of customers said that they trust online reviews as a personal recommendation. In that case, ensure you use reviews and testimonials on the front page of your website.
Troly has helped hundreds of small businesses to use the best software to reach every consumer more effectively. With the powerful technology Troly offers, you can improve your business operations, increase sales and distribution, and allow integration with multiple software.
If you are ready to take the next step, try Troly’s FREE, commitment-free trial, allowing you access to all the incredible features.
