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by | May 2021

May 2021

Unexpected Ways AI is Used in the Wine Industry

While we continue to depend on human interaction and intervention, the introduction of AI in the sector could change things forever.

The use of technology in the wine industry is ever-growing and increasing in all aspects of the sector. Whether this is in the tasting room, online or even in the winery, our industry benefits significantly from these technological advancements.

However, as technology continues to increase and the idea of Artificial Intelligence gains momentum, our industry has started to shift. While we continue to depend on human interaction and intervention, the introduction of AI in the sector could change things forever.

So, where have we introduced some of these revolutionary Artificial Intelligences, and for what reason?

AI for Wine Selection (Virtual Sommelier)


One of the most significant tech additions the wine industry has seen in recent years is AI for wine selection. Consequently, several global companies have jumped on board to leverage artificial intelligence to aid their customers in purchasing wine.

The Problem: Customers who were unsure of precisely what wine they enjoyed or was unsure what wines were similar to those they preferred.
The Solution: Virtual wine assistants can narrow down a customer’s wine preference based on previous ratings on their phone.

One of the most outstanding examples of this is Vivino, who is paving the way in terms of powerful wine apps and AI.

Vivino was one of the first global businesses to make use of label recognition. Their technology allows customers to take a photo of a label, which offers information and reviews on that wine. Recently, their technology has leapt forward by creating a customer taste profile based on previous wine ratings. This allows users to see exactly what they’ve enjoyed in the past, what that says about their palate, and what that could mean in terms of future purchase choices.

Google has something similar, called “My Wine Guide”, which has become extremely useful for pairing suggestions and selection of wine based on budget and preference.

AI for Wine Selection (Virtual Shop Assistant)

Another AI that has been showcased in the wine industry is the virtual assistant. This AI may remove the need for conventional wine clerks, as the pocket-AI offers recommendations in a wine store.

The Problem: In-store customers who are unsure of what to buy based on a specific meal or occasion they have.
The Solution: A mobile AI that interacts with the individual would recommend certain wines in the store.

AI in the Production Line

While it’s apparent that technology has been utilised massively in the wine industry, AI is being incorporated in other aspects. This even includes the physical production of wine, which was once done merely by ‘hand.’

The Problem: Winemaking is a labour-intensive process that requires extended periods of manual labour.
The Solution: AI solutions in the wineries can streamline the process, reduce manual labour requirements, and significantly improve efficiency.

While the addition of these intelligences may seem frightening to some, they’re fast approaching and being implemented by many businesses. There is no denying that companies are more efficient with the addition of technology. This is especially true for wineries, which can make use of technology in several crucial ways. Troly, which focuses on driving sales by using technology, is at the forefront of helping wineries succeed.


By using apps, technology and AI, companies have remained relevant in the industry and proven to be leaders of innovation.

We also suggest reading on 3 Wine Initiatives you Didn’t Know Existed.

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From our GOLD Partner Patricia
Fascinated by the many facets of wine and wine businesses, Patricia has spent years learning about wine, educating consumers about the product, as well as wineries about their business. She strives to bridge the gap between producers and consumers and help everyone to a better wine life.

Original article at

Originally published at:

by Patricia at Troly
Fascinated by the many facets of wine and wine businesses, Patricia has spent years learning about wine, educating consumers about the product, as well as wineries about their business. She strives to bridge the gap between producers and consumers and help everyone to a better wine life.