Our Craft; Our Blog

by | August 2021

August 2021

Here’s Why Your Business Needs eCommerce

Do you sell your wine or fresh produce via an eCommerce store? If not, why not? It is estimated that by 2040, 95% of all purchases will be made through eCommerce.

Whatever it is that your business sells, Our Lessons Learnt Selling Wine Over 2020 showed us that you have to sell online to move forward with your business.

If you’re still unsure about whether you should have an eCommerce store, here are a few more reasons why it should be a no-brainer.

“In fact, the eCommerce industry is growing by more than 20% year on year, making it a crucial element to add to your business, whether you’re selling crafted wines or fresh produce.”

It’s Where Your Customers Are Buying

This is by far the biggest (if not the only reason) you need to launch an eCommerce today! The vast majority of customers today are purchasing more and more goods online. Individuals are now buying and selling clothing, plane tickets, groceries, wine and artisan goods online, daily. Subsequently, the number of purchases made via eCommerce stores are only growing.

In fact, the eCommerce industry is growing by more than 20% year on year, making it a crucial element to add to your business, whether you’re selling crafted wines or fresh produce.

eCommerce Establishes Your Brand

Ecommerce essentially allows your brand to stay active and accessible 24 hours a day without generally needing your attention. Additionally, by having an eCommerce store, customers can view and purchase your produce any time of the day. The importance here is to stay active on other online platforms, like social media, to build your brand and direct customers to your online store. If you haven’t yet, take a look at Why You Need to Up Your Social Media Game (with four ways to do that).

You Reach More People

Having an eCommerce store opens you up to hundreds of thousands of potential customers around the world. This is excellent if you’re selling wine since it isn’t a product that can expire when being transported. Meanwhile, if you’re selling fresh produce, this means that you will be able to sell produce within hours of harvesting.

While there will be extra steps of setting up online these steps will lead to significantly higher sales. If starting an Ecommerce is something you are thinking about, book a free demo with Troly and let us help you set up your store and help you run your business more efficiently.

It’s Scalable

Whatever you do, you want to make your business scalable, right? Well, having an eCommerce, especially, will put you on the right track. As your business grows, your customer base grows, and your demand rises too. Not only will an eCommerce help you with the growth, but it will ensure you can keep up with it.

You cannot go wrong by setting up an eCommerce store. We can guarantee that it will only do your business good. If you’re looking for more ways to significantly grow your business, why not try Troly’s free 30-day Trial? Troly connects producers to sales channels, improve stock control, and increase margins, so don’t miss the opportunity to help your business expand.

If you’re looking for more ways to grow your business, have a look at:

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From our GOLD Partner Patricia
Fascinated by the many facets of wine and wine businesses, Patricia has spent years learning about wine, educating consumers about the product, as well as wineries about their business. She strives to bridge the gap between producers and consumers and help everyone to a better wine life.

Original article at

Originally published at:

by Patricia at Troly
Fascinated by the many facets of wine and wine businesses, Patricia has spent years learning about wine, educating consumers about the product, as well as wineries about their business. She strives to bridge the gap between producers and consumers and help everyone to a better wine life.