It is almost Christmas time, and it is becoming more apparent each year that customers are constantly looking for something different from a business. Whether they are on the lookout for unique gift ideas, or special offers, we have to recognize that customers look at gifts through different eyes.
That being said, you have to consider that you have to offer something different in order to attract customers. Here are three services your small business can offer to help stand out and benefit immensely from the holiday sales.
This makes sense if you think that, in 2018, the global gift wrapping products market size was valued at USD 15.1 billion.
Gift-wrapping Service
There is no denying that customers are not afraid of paying for convenience. This means that simply adding a gift-wrapping service can create an entirely new avenue of income for your business.
Depending on what craft you’re selling, you can find innovative ways to pack and gift-wrap your product. There is a good chance that customers will buy your product simply because you’ve added this service. This makes sense if you think that, in 2018, the global gift wrapping products market size was valued at USD 15.1 billion.
Personalized Gift-Wrap
Personalized gifts are becoming more and more popular, with customers looking for more ways to give a one-of-a-kind gift to their friends and family. When it comes to personalization, you are oftentimes limited with how you can personalize your product. On the other hand, you can personalize your wrapping and packaging.
Although this may take some additional effort, you can create personalized gift wrapping to fit the needs of the customer. For instance, offer a variety of paper or packaging and let the customer choose which type of gift-wrapping they would like.
Having personalized gift-wrapping, in addition to the gift-wrapping service, adds an element to your business this Christmas that few competitors will have.
Personalized Christmas Card
If personalized gift-wrapping is something you can’t implement, you can do something a little simpler without losing the “personalized” aspect. This Christmas, a great addition is a card that you can personalize for each customer. Don’t underestimate the power of a hand-written card, especially since many won’t be able to see their loved ones this year to give a card themselves.
Gift Delivery Service
Whether you are offering personalized wrapping or not, you should consider offering a delivery service if you don’t already. As we know, many families won’t spend Christmas together, so having a gift-delivery service is a great idea.
All businesses are doing something unique to give their business an edge this year. It is vital that you don’t simply rely on your product. Instead, ensure you do something to set your business apart. Personalized gifts, one way or another, will help your business with that competitive edge.
One of the best things you can do for your business, however, is to try Troly’s FREE 30-day trial. And as an exclusive Christmas gift, we are offering businesses the chance to connect with any system of their choice. It only takes 5 minutes to sign up, so why delay?
For more Christmas ideas, check out our article:
Making the Most of Upselling at Christmas.
Grab Their Attention with These 20 Christmas Marketing Slogans.
