The Festive Season is one of the best times of the year to kickstart sales before the new year, and it starts as soon as now. It is the ideal time to start your festive season promotions that will not only highlight your brand but elevate your sales. So, we have put together a short list of ideas that you can implement to help with these sales.
Here’s what you can do:
Customized Gift boxes
Customised and personalised gifts are the latest and the greatest when it comes to gift-giving. There is no reason you can’t get involved in this trend and offer customised gift boxes. Whatever artisan product you’re selling, you can create customised gift packs that include your product and any additional gifts that compliment your product.
If you’re able to, allow your customers to pre-order gift sets that they can personalise with short messages or specific names. Since many families won’t be able to spend Christmas together again this year, these personalised gifts are the next best thing. In fact, between 2020 and 2024, the personalised gift market is expected to grow by $1.59 billion, so be sure you find a way to create personalized gifts.
Create Gift Cards
We know (and your customers know) that choosing a specific gift can be tricky. By offering a Christmas gift card, you’re allowing your customers to give the perfect gift. Work on particular designs that make the card unique and add a section for a short message. This is an excellent example of how you create personalized gifts but allow customers to choose specific designs or add their own messages.
If you have an eCommerce store, add the Gift Card to your store and make it simple to purchase.
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Get Into the Christmas Spirit
When it comes to your website and social media platforms, ensure that you’re customised your pages to fit the festive season. Not only will you show your clients that your business is ready for Christmas, but it gives you the chance to showcase some of your Christmas gifts. These gifts can be included in your Facebook cover photo or a popup on your website.
Focus on a Christmas E-mail Marketing Campaign
As more businesses start with Christmas promotions, more customers are getting into the buying mode. What better way to ensure they purchase something from your store than by contacting them directly? Just remember, they will be flooded with Christmas Campaigns, so ensure yours stands out with something unique. Ensure your content, product, design, and your offer stand out above the noise.
E-mail marketing is one of the most effective ways to boost sales, especially during Christmas, so here are some ways to Get Customers to Sign up To your Mailing List.
Include 12 Days of Gifts
The 12-Days-of-Christmas is a growing trend that has seeped into several different industries. The idea is to focus each day on one product or a specific bundle you have created.
This is a great way to highlight some of the products that your customers might not see as often. Alternatively, you can have a featured product of the week with specific details on how to eat, drink or use the product and why it makes for the perfect gift.
This highly recommended strategy creates a sense of curiosity and excitement about the next featured product. Best of all, it’s a great Christmas Marketing Campaign to start! This is a sure way to highlight your brand, boost your sales this Christmas and get you ahead for the new year!