Christmas always offers an influx of sales and tends to end the year off well. However, this is often met with a slump in January, with all sectors feeling the aftermath of holiday shopping. There are ways to avoid this slump and not only boost post-holiday sales but entice new customers and make repeat sales.
Offer Your Customers a Discount Code in January
The best strategy to boost post-holiday sales in January is to offer them an incentive. No matter what your product is, a discount code is a great way to get customers to make a purchase when sales are slow. You can either create an extremely limited discount period (one-day-only) or extend it for a week or two. If you are extending their time period, however, t is crucial to send your customers frequent reminders to use their discount code.
The ideal amount should be 10-20% off their purchase or create a discount code of $10 – $20, depending on your product.
Follow up with Those Who Opened Your Emails
If you use an Email Service Provider (like Mailchimp or Active Campaign) to send emails to your customers, now is an excellent time to follow up with those clients.
Have a look at customers who have recently opened some of your emails (especially your discount code email) and send a follow-up email. This could be a recommended product or an extension on the discount code. The fact that these customers opened your email is a clear sign that they have some sort of interest in your product. Use that to your advantage by following up.
Thank Loyal Customers
This method ties in with following up with those who opened your emails. If you have any customers who purchased products from you during the holiday season, this is a great way to encourage repeat sales. You can send these customers an email thanking them for their purchase over the holiday period. Either inform them about a flash sale you have, give them a thank you discount voucher, or offer them an exclusive deal that shows your appreciation for their previous purchases.
Run a Content in the New Year
Running a contest offers a few different benefits but is especially good for driving sales. One of the best ways to build the contest is to encourage your customers to purchase something, which automatically enters them into a competition.
There are a few ways to go about this, including having a minimum purchase amount or a limited time period. You can craft the competition based on your own budget and which prizes your business can offer. Just keep in mind that the bigger the reward, the more likely your customers are to purchase and enter.
It goes without saying that January is the month of new years resolutions. Statistics show that 45% of Americans make new years resolutions, and you should use that to boost your post-holiday sales.
Find a way to market your product as a new year’s must-have. Since weight, health and fitness tend to be at the top of most individuals’ priority list, market your product in a way that customers will see the link between what you sell and what they want to achieve.
Ride Current Resolution Trends
It goes without saying that January is the month of new years resolutions. Statistics show that 45% of Americans make new years resolutions, and you should use that to boost your post-holiday sales.
Find a way to market your product as a new year’s must-have. Since weight, health and fitness tend to be at the top of most individuals’ priority list, market your product in a way that customers will see the link between what you sell and what they want to achieve.
If you’re a small producer looking to make some sales during January, these five methods should aid you in getting what you need. If you’re looking for more ways to grow your business, have a look at our article on Key Ways to Grow as Small Producers.
