The importance of e-mail marketing cannot be understated. When it comes to efficient marketing, email marketing has proven (time and time again) to be one of the most effective methods. It is crucial to focus on getting customers to sign up to your mailing list. In fact, check out our article on How To Boost Sales with Social Media and Email Marketing.
On that note, we have put together seven ways you can get more people signed up to your mailing list, so you can effectively target your customers and increase your sales.
1. Offer Incentives For Mailing list Sign Ups
You have to consider newsletter signups as an exchange. For them to sign up to your mailing list, you have to offer them something in return. The statistics show that 60% of newsletter sign-ups were due to incentives that the readers were offered.
For wineries, there are several incentives you could use. Offering individuals a voucher, discount or free bottle of wine with their first purchase work as an excellent incentive. Not only are you able to get their contact information, but it could lead to a possible sale.
Other ideas (with similar benefits) include a complimentary wine tasting at your establishment or even something as simple as a downloadable wine guide.
2. Run a Contest for Mailing List Sign Ups
Running a contest is another excellent way to get customers to sign up to your mailing list. The key here is to make the prize irresistible, ensuring individuals will be willing to sign up. To make this work, get individuals to sign up for the competition by sending in their contact information.
Running this competition can go hand-in-hand with promoting yourself on social media (which we highly suggest you do.) To attract viewers to your page and also to promote the competition, make it obligatory to “like and share” the post you created regarding the competition. It is a sure way to get the exposure you need to a pool of potential customers.
According to referral marketing stats, word-of-mouth referrals (online or in-person) can lead to a 500% increase in sales when compared to paid advertising
3. Offer referral-incentives
The power of referrals cannot be overstated. According to referral marketing stats, word-of-mouth referrals (online or in-person) can lead to a 500% increase in sales when compared to paid advertising. So by using this type of incentive, not only are you potentially reaching warm leads, but you are drastically increasing the chance of them making a purchase. You can find out more about the Impact of Referrals on Wine Sales.
How it works is simple: Offer the individuals on your current mailing list an incentive for referring new customers to you. This incentive could be a complimentary bottle of wine with their next purchase or a discount on their next purchase. Also, it’s important to remember you’re not giving anything away. Instead, you’re getting closer to future sales with both your current customer and their referral.
While setting up a referral system seems challenging to track, it is surprisingly simple with the use of technology. One of several features that Troly offers is the referral-integration. Simply put, Troly’s features mean that there is little manual work required from your end. Consequently, everything regarding tracking and allocating the referrals and their incentives is done for you. It is a powerful tool that will only benefit your mailing list signups and your sales.
If this feature or any of Troly’s other features seem like something you could use, why not book a demo or try a free 30-day Trial? Your winery and sales will only benefit from using the best technology you can offer your business.
Whatever method you use to get individuals to sign up to your mailing list, remember to remind the viewer of the benefits. Remind them not only of the incentive they will receive but also the benefits of being a mailing list member. This is your chance to use words like “exclusive access to new wines” or “be the first to know about our new releases.”
If done right, e-mail marketing can be a powerful tool that can really boost your sales. So what are you waiting for? Get started with your email marketing with our 5 Tips for Creating Compelling Marketing Mails.