4 Ways to Increase Sales (For Small Businesses)

The Wine Press

by | September 2021 | Wine Businesses

September 2021 | Wine Businesses

With millions of brands and products available today, standing out as a small business can be challenging. And with so much information, initiatives and trends, knowing how to increase sales is an intimidating concept. But it doesn’t have to be.

We’ve created a list of tactics to help you give your small business the boost it needs.

The reality is, it is easier to get a customer to repeat a purchase than to get someone to purchase something from you for the first time.

Focus on Repeat Customers

The reality is, it is easier to get a customer to repeat a purchase than to get someone to purchase something from you for the first time.

Therefore, focusing on your current customers is crucial. Be sure that you show your appreciation for your existing customers by sending them personalized e-mails or messages. In addition, run promotions or discounts focused specifically on customers who have bought from you in the past. Be sure to let them know that the promotion or discount is because of their loyalty toward your business.

Don’t Neglect Your Customer Service

No matter what you’re selling, who you’re selling to, or what channels you’re selling, though, focus on customer service! What happens after a sale greatly determines if that customer returns or not.

And since repeat customers are the focal point, you might want to do your best with this to build that customer loyalty. You can offer so many different things that show initiative and help build that customer relationship you need.

Initiatives with Customer Service that can help increase sales

  • Some of the things you can include is a free booklet or tasting guide with your product. Whether you’re selling boutique wine, homemade kombucha or fresh fruit, you will always have something you can write about how to enjoy your product.
  • Don’t underestimate the power of a hand-written note. Something as simple as “thank you for your support,” written on their invoice will change the game! Customers want to feel valued, especially when supporting smaller businesses, so this is a must-try!

Make Use of Social Media’s Platforms

Social Media is your oyster, and it will take your business to new heights! With so many new features on Facebook, Instagram and Google, you have various platforms to promote AND sell your products!

All your customers and potential customers are already on these platforms, so all you have to do, is find them! One of the best ways you can invest your time is by learning how to promote and sell on these platforms. Check out our piece on Why Wineries Need To Up Their Social Media Game (With 4 Ways to Do That). Or have a look at some ideas for How to Boost Sales with Social Media and Email Marketing.

Have an Ecommerce Store to Increase Sales

Since all your customers and prospects are already hanging around on social media, why not make it easy for them to simply hop onto your website and purchase your product?

In one of our latest pieces, 4 Reasons Your Business Needs eCommerce, we talk about how by 2040, 95% of all purchases will be made through eCommerce. Essentially, an eCommerce store has several elements that will significantly help you boost your sales.

Not only does it establish your brand, but you’re able to reach more customers and prospects while being able to scale your business. And most importantly, it is where your customers are currently shopping! As more customers move toward online shopping and more companies shift to eCommerce, you want to ensure you do the same!

Some integrations include tailored CRMs, which will enable you to track every customer, purchase, product and sale ever recorded. Additionally, the powerful sales management interface will enable you to manage every sale, from every channel, individually or in bulk. But that’s only half of it.

Try Troly’s Free 30-Day Trial

Regardless of what type of small business you’re running, Troly has everything you need to ensure that your business runs smoothly and efficiently. The features and integrations that Troly offer helps put your small business a step above the rest with innovative technology.

Some integrations include tailored CRMs, which will enable you to track every customer, purchase, product and sale ever recorded. Additionally, the powerful sales management interface will enable you to manage every sale, from every channel, individually or in bulk. But that’s only half of it. Other features include advanced marketing, shipping, payment and POS integrations, which you can read more about here.

If you want to see what Troly can offer your small business, sign up for the free 30-day trial or attend a free training session and take your business to new heights!

Original creation of our GOLD Partner Patricia
Fascinated by the many facets of wine and wine businesses, Patricia has spent years learning about wine, educating consumers about the product, as well as wineries about their business. She strives to bridge the gap between producers and consumers and help everyone to a better wine life.

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Originally published at:

Written by Patricia at Troly
Fascinated by the many facets of wine and wine businesses, Patricia has spent years learning about wine, educating consumers about the product, as well as wineries about their business. She strives to bridge the gap between producers and consumers and help everyone to a better wine life.