Our Craft: Blog Archive

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Why We Need a Digital Supply-Chain

Why We Need a Digital Supply-Chain

Supply-chain problems have disrupted the supply of sustainably and ethically produced goods for many years. Producers, both large and small, struggle with the existing infrastructure, relationships dictated by margins, and our "just-in-time" distribution methods. This...

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Lessons Learnt Selling Wine over 2020

Lessons Learnt Selling Wine over 2020

Although 2020 has proven to be unlike any year we have ever experienced, it comes bearing some good news. As one of the most trying times, many businesses have unfortunately not seen the end of 2020. What we have seen, though, is how incredibly resilient the wine...

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Why the digital economy is failing wine brands

Why the digital economy is failing wine brands

Nobody could have predicted a pandemic to hit our world in 2020. For years observers to the wine industry have highlighted the precarious condition of digital wine trade. Coronavirus and COVID-19 have not started, but only heightened the challenged based by a large majority of wine producers.

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The 1,650-year-old Speyer Wine Bottle

The 1,650-year-old Speyer Wine Bottle

In our constant mission to help our members (and non-members) to improve their business & lifestyle, we often come across great articles and information. Here's another! Feel free to tweet/share/enjoy! To Open or Not to Open The 1,650-Year-Old Speyer Wine Bottle?...

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Also seen elsewhere

Why We Need a Digital Supply-Chain

Why We Need a Digital Supply-Chain

Supply-chain problems have disrupted the supply of sustainably and ethically produced goods for many years. Producers, both large and small, struggle with the existing infrastructure, relationships dictated by margins, and our "just-in-time" distribution methods. This...

Simple Ways to Boost Your Christmas Sales

Simple Ways to Boost Your Christmas Sales

The Festive Season is one of the best times of the year to boost your sales, and it starts as soon as now. Now is the perfect time to start your festive season promotions to help with those Christmas season sales. We have put together a short list of ideas that can...

Think Like Customers to Increase Repeat Sales

Think Like Customers to Increase Repeat Sales

Outshinery recently hosted an exciting live webinar, offering a look at what customers expect and how you can offer that. With a panel of experts that have worked in this field extensively, here is what you should know about how to think like a customer and how to...

Simple Ways to Reduce Costs as a Small Business

Simple Ways to Reduce Costs as a Small Business

As a small business, it isn’t always just about ways you can make money, but also ways to save money. Reduce your costs as a small business by going beyond changing your lightbulbs and using less water. As a small business, there are several hidden expenses that you...

Tools for a Winning Digital Marketing Strategy

Tools for a Winning Digital Marketing Strategy

PART 1 of 2: The new age is on us, and we have to embrace the digital movement. As a small business, this means that you have to embrace the fact that your business needs a digital marketing strategy. Not only will it help you attract more potential customers, but it...

Simple Ways to Increase Sales (For Small Businesses)

Simple Ways to Increase Sales (For Small Businesses)

With millions of brands and products available today, standing out as a small business can be challenging. And with so much information, initiatives and trends, knowing how to increase sales is an intimidating concept. But it doesn’t have to be. We’ve created a list...

Here’s Why Your Business Needs eCommerce

Here’s Why Your Business Needs eCommerce

Do you sell your wine or fresh produce via an eCommerce store? If not, why not? It is estimated that by 2040, 95% of all purchases will be made through eCommerce. Whatever it is that your business sells, Our Lessons Learnt Selling Wine Over 2020 showed us that you...

5 Tips for Increasing Your Wine Club Members

5 Tips for Increasing Your Wine Club Members

While having a wine club was once a nice-to-have, it has now become essential for any winery. In 2020 and 2021, there was an unprecedented number of individuals signing up for wine clubs worldwide. In fact, Winc reported a 578% increase in new wine club member...