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Trio brewers and business partners Andrew, Dajonte and Sundeep
Executive Summary
This husband-and-wife duo offers uniquely crafted and kombucha drinks, produced locally by people with disabilities.
Despite high margins, the business has never been profitable in the last 11 years, facing growing operational costs to process and reconcile all sales.
A disconnected suite of software for tastings sales, eCommerce, subscriptions sales, and on-premise sales meant there was no focus on further developing the business.
Implemented over 4 weeks, Troly has streamlined business operations and compliance, allowing for a better focus on sales & marketing effort.
Within months repeat sales were up 34% bringing in an extra $283,000 in revenue in the first year.
Troly features used
- Subscription sales shipped every 6 weeks
- eCommerce with pre-release access to members
- full UPS capabilities with interstate tax reporting
- Point of Sales with CRM and built-in repeat sales
Troly cost
$249 per month, no setup fee.
Challenges faced
Ineffective business with significant lost time
The business was highly inefficient with many pen-and-paper notes, 3 disconnected systems, and a lot of time wasted manually copying sales from their website to the shipping carrier, to their accounting system, and club tracking spreadsheet.
Old and costly technology
All software solutions considered were 10+ years old technology that offered no limited flexibility, limited connections to other software, at a cost with preventing and contractual commitment preventing quick adoption.
Limited actionable data
While the business collected different data and metrics, the time required to review and formulate a solid plan meant that no decision could be made to rapidly adapt to opportunities around them.
Solution implemented
Decision and implementation
Having grown tired of the manual work required to run their sales, within 4 weeks of an initial discussion with Troly, the business was transformed.
Their mail marketing software and website were connected in minutes, and historical data was automatically made available in Troly.
The data import process available out-of-the-box was used to reconcile their multiple datasets, and instantly build accurate buyer profiles for immediate marketing.
Team training and rollout
All staff took advantage of the various instructor-led training modules available to confirm their understanding of the standards-based platform.
Within days, everyone began recording new customer details and notes to improve segmentation and targeting.
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