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Women-made Speciality Cheese.
This husband-and-wife duo offers uniquely crafted and kombucha drinks, produced locally by people with disabilities.
Despite high margins, the business has never been profitable in the last 11 years, facing growing operational costs to process and reconcile all sales.
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Challenges faced
Ineffective business with significant lost time
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Ineffective business with significant lost time
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Solution implemented
Ineffective business with significant lost time
Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.
Ineffective business with significant lost time
Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.
Executive Summary
John & Ana, 60-acres Tea Farm
For the last 8 years, John and Ana have been producing specialty loose leaf teas, numerous ancient grains, and fresh spices. Sales came almost exclusively from the local farmers’ market, and a few restaurants in the region buying directly from them.
In 2020, the micro-farm sales dropped by over 85% leaving few options other than online direct sales directly.
A few well-executed social campaigns allowed to reach previous customers and generate enough word-of-mouth to raise traffic and also sales.
Challenges faced
Limited Sales channels for the business
The small team is focused primarily on production, allowing limited time for sales and distribution.
ecommerce not well adapted
The generic e-commerce solution in place was not well tailored to grow word-of-mouth traffic and sales.
Limited shipping capability
All sales fulfilment was very manual, and the small team faced limited time available to fulfil a few dozen orders, let alone hundreds.
Solution Implemented
Proven technology for rapid deployment
- Within 6 weeks the business sales and distribution focused on growing higher-margins sales by 350%, allowing the business to survive.
- The couple has no intention of ever going back to traditional in-person sales.
Troly features applied
- Built-in referrals and affiliates
- Bulk shipping of sales in one click
- Full interstate tax reporting
Cost of this solution
Troly “Growth” plan, $249 per month, no setup fee.
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