Our Craft: Blog Archive

All about Industry News

Why the Overall Wine Market is Flat

Why the Overall Wine Market is Flat

Despite the challenging circumstances that 2020 has brought all the sectors, wine sales have managed to hold their own. In fact, many retailers (especially online) have reported significant sales increases during the pandemic. But it doesn't change the fact that the...

read more
COVID-19 to end free wine tastings in Australia?

COVID-19 to end free wine tastings in Australia?

For many years, free wine tastings were prevalent in Australia, even as wineries in California were increasingly moving towards paid tastings. Today, thanks a global pandemic, Australian wineries are forced to adapt their business model.

read more
Building a Disney World for Wine

Building a Disney World for Wine

To encourage the country's passion for the grape, China is building French-style chateaus and Italianate castles around the country. Chateau Changyu Reina has honey-colored brick towers that enclose wide cobbled courtyards. Wood-beamed halls look as if they are...

read more
Macron’s tasting skills ahead of French presidents

Macron’s tasting skills ahead of French presidents

Will Emmanuel Macron end a run of French presidents with a perceived ambivalence towards wine? A video of the new chef d'etat blind tasting on the campaign trail suggests that he at least has a better grasp of the basics versus his three predecessors... Emmanuel...

read more
The 1,650-year-old Speyer Wine Bottle

The 1,650-year-old Speyer Wine Bottle

In our constant mission to help our members (and non-members) to improve their business & lifestyle, we often come across great articles and information. Here's another! Feel free to tweet/share/enjoy! To Open or Not to Open The 1,650-Year-Old Speyer Wine Bottle?...

read more

Also seen elsewhere

Why We Need a Digital Supply-Chain

Why We Need a Digital Supply-Chain

Supply-chain problems have disrupted the supply of sustainably and ethically produced goods for many years. Producers, both large and small, struggle with the existing infrastructure, relationships dictated by margins, and our "just-in-time" distribution methods. This...

Best Time for Producers to Sell Online

Best Time for Producers to Sell Online

If you're not selling online in 2022, you are missing out on some serious potential for sales, growth, and brand awareness. As more businesses opt for eCommerce stores, those who don't sell online are being left behind. The past few decades have seen more change than...

2022 Tech Wishlist for Small Producers

2022 Tech Wishlist for Small Producers

It isn’t easy to stand out as a small producer in these modern times. Not only do you need to keep your current customers in mind, but you actively have to seek out new leads and drive sales all at once. For small producers to keep their sales up, it’s essential to...

Why is it so Hard to Buy from Small Producers?

Why is it so Hard to Buy from Small Producers?

For small producers, challenges come in many forms. From inventory, distribution, and sales to the ever-demanding supply chain, producers are constantly in need of solutions. Similarly, consumers face equally challenging situations when attempting to buy the product....

Strategies to Boost Post-Holiday Sales

Strategies to Boost Post-Holiday Sales

Christmas always offers an influx of sales and tends to end the year off well. However, this is often met with a slump in January, with all sectors feeling the aftermath of holiday shopping. There are ways to avoid this slump and not only boost post-holiday sales but...

Key Ways to Grow as Small Producers

Key Ways to Grow as Small Producers

Whether you sell at farmer’s markets, have an online store, or deliver directly to customers, there is room for you to expand and improve your business model. As more consumers are particularly conscious of where and how they buy, the demand for local products from...

Guide To Creating 12 Days Of Christmas Sales

Guide To Creating 12 Days Of Christmas Sales

12 Days of Christmas sale is the perfect sales promotion for the holidays since holiday marketing is all about meeting your customer where they are. And they are looking for GIFTS. Gift ideas. New gift shops. Inexpensive gifts. Ways to save money on gifts. Last-minute...

Services You Should Offer this Christmas

Services You Should Offer this Christmas

It is almost Christmas time, and it is becoming more apparent each year that customers are constantly looking for something different from a business. Whether they are on the lookout for unique gift ideas, or special offers, we have to recognize that customers look at...

Making the Most of Upselling at Christmas

Making the Most of Upselling at Christmas

Upselling and cross-selling are tactics that businesses have been able to implement in order to increase sales. By incentivizing customers to spend more than they may have intended to spend, the retailer achieves an increase in sale value. Here's what you need to know...