While the Pandemic has had irreversible effects on several business sectors, the alcohol industry has experienced a bitter-sweet impact. One of the positive effects that the pandemic has had on wine and other alcohol is the boost in global sales. According to Forbes,...
Despite the challenging circumstances that 2020 has brought all the sectors, wine sales have managed to hold their own. In fact, many retailers (especially online) have reported significant sales increases during the pandemic. But it doesn't change the fact that the...
For many years, free wine tastings were prevalent in Australia, even as wineries in California were increasingly moving towards paid tastings. Today, thanks a global pandemic, Australian wineries are forced to adapt their business model.
To encourage the country's passion for the grape, China is building French-style chateaus and Italianate castles around the country. Chateau Changyu Reina has honey-colored brick towers that enclose wide cobbled courtyards. Wood-beamed halls look as if they are...
Will Emmanuel Macron end a run of French presidents with a perceived ambivalence towards wine? A video of the new chef d'etat blind tasting on the campaign trail suggests that he at least has a better grasp of the basics versus his three predecessors... Emmanuel...
In our constant mission to help our members (and non-members) to improve their business & lifestyle, we often come across great articles and information. Here's another! Feel free to tweet/share/enjoy! To Open or Not to Open The 1,650-Year-Old Speyer Wine Bottle?...
The concept of selling directly to customers is fast becoming a popular route, completely eliminating the middle-man. There are several significant benefits to small businesses, including better control of the brand, as well as building meaningful relationships with...
Are you looking for innovative ways to drive sales and build customer relationships? Customer incentives are a growing sales technique that can do plenty for your business when utilized correctly. This article aims to cover exactly what incentives are, the different...
What is sustainability really, and do producers and consumers have the same definition? Episode 25 of the Wine Tech Podcasts covers the controversial but highly anticipated topic of sustainability in wine. The Wine Tech Insiders takes a deeper look at sustainability...
As a small business, there will come a time for you to expand your team. The problem is, finding qualified candidates to fill a job position is becoming harder and harder. As a business owner, there isn’t much time for filtering through applicants or hand-selecting...
As a small business owner, especially artisan producers, it is crucial to stand out from competitors. Often, you may know everything about your product and what you can offer the client but may have trouble relaying your message to your audience. You can get ahead of...
As a small business, staying on top of marketing is crucial for the growth and success of your business. Content has become an invaluable part of most business strategies, and with good reason. Here are a few marketing trends worth noting, which have proven to be...
Here are the ten most identifiable keys to our small farm success. You may be able to finesse one or more of the points. But beware; glossing over any with unrealistic bravado may shower the dream with burning arrows. As one considers what to do to make a living...
If you're not selling online in 2022, you are missing out on some serious potential for sales, growth, and brand awareness. As more businesses opt for eCommerce stores, those who don't sell online are being left behind. The past few decades have seen more change than...
Troly helps small producers of food and beverages build a better business and more transparent relationships with customers through a unique technology-enabled sales & distribution platform.
We are committed to donate 1% of our annual company sales towards environmental philanthropy and initiatives to restore the planet.