Our Craft: Blog Archive

All about Marketing

Tools for a Winning Digital Marketing Strategy

Tools for a Winning Digital Marketing Strategy

PART 1 of 2: The new age is on us, and we have to embrace the digital movement. As a small business, this means that you have to embrace the fact that your business needs a digital marketing strategy. Not only will it help you attract more potential customers, but it...

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Guide to Google Analytics for Small Producers

Guide to Google Analytics for Small Producers

Google Analytics is the most widely used website-statistics tracker. In particular, is a valuable tool that any business should use to gain invaluable information regarding their websites. This is equally powerful for wineries to see which wines people view the most...

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How to Get Customers to Sign up to your Mailing List

How to Get Customers to Sign up to your Mailing List

The importance of e-mail marketing cannot be understated. When it comes to efficient marketing, email marketing has proven (time and time again) to be one of the most effective methods. It is crucial to focus on getting customers to sign up to your mailing list. In...

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Tactics for Creating Compelling Marketing Mails

Tactics for Creating Compelling Marketing Mails

Writing compelling email marketing content is not as simple as we might think. In a digital age where spam is a serious issue, standing out can be exceptionally hard. Moreover, getting sales or conversions from these emails are even more challenging. This is apparent...

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Unexpected Ways AI is Used in the Wine Industry

Unexpected Ways AI is Used in the Wine Industry

While we continue to depend on human interaction and intervention, the introduction of AI in the sector could change things forever. The use of technology in the wine industry is ever-growing and increasing in all aspects of the sector. Whether this is in the tasting...

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How To Boost Sales with Social Media and Email Marketing

How To Boost Sales with Social Media and Email Marketing

"Statistics show that more than half of the world’s internet users, ages 16 to 24, use social media to research a brand or product" While many wineries still don’t consider the importance of having a solid social media presence, and email marketing, the evidence of...

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Also seen elsewhere

Why We Need a Digital Supply-Chain

Why We Need a Digital Supply-Chain

Supply-chain problems have disrupted the supply of sustainably and ethically produced goods for many years. Producers, both large and small, struggle with the existing infrastructure, relationships dictated by margins, and our "just-in-time" distribution methods. This...

Simple Ways to Boost Your Christmas Sales

Simple Ways to Boost Your Christmas Sales

The Festive Season is one of the best times of the year to boost your sales, and it starts as soon as now. Now is the perfect time to start your festive season promotions to help with those Christmas season sales. We have put together a short list of ideas that can...

Think Like Customers to Increase Repeat Sales

Think Like Customers to Increase Repeat Sales

Outshinery recently hosted an exciting live webinar, offering a look at what customers expect and how you can offer that. With a panel of experts that have worked in this field extensively, here is what you should know about how to think like a customer and how to...

Simple Ways to Reduce Costs as a Small Business

Simple Ways to Reduce Costs as a Small Business

As a small business, it isn’t always just about ways you can make money, but also ways to save money. Reduce your costs as a small business by going beyond changing your lightbulbs and using less water. As a small business, there are several hidden expenses that you...

Tools for a Winning Digital Marketing Strategy

Tools for a Winning Digital Marketing Strategy

PART 1 of 2: The new age is on us, and we have to embrace the digital movement. As a small business, this means that you have to embrace the fact that your business needs a digital marketing strategy. Not only will it help you attract more potential customers, but it...

Simple Ways to Increase Sales (For Small Businesses)

Simple Ways to Increase Sales (For Small Businesses)

With millions of brands and products available today, standing out as a small business can be challenging. And with so much information, initiatives and trends, knowing how to increase sales is an intimidating concept. But it doesn’t have to be. We’ve created a list...

Here’s Why Your Business Needs eCommerce

Here’s Why Your Business Needs eCommerce

Do you sell your wine or fresh produce via an eCommerce store? If not, why not? It is estimated that by 2040, 95% of all purchases will be made through eCommerce. Whatever it is that your business sells, Our Lessons Learnt Selling Wine Over 2020 showed us that you...

5 Tips for Increasing Your Wine Club Members

5 Tips for Increasing Your Wine Club Members

While having a wine club was once a nice-to-have, it has now become essential for any winery. In 2020 and 2021, there was an unprecedented number of individuals signing up for wine clubs worldwide. In fact, Winc reported a 578% increase in new wine club member...