As a small business owner, especially artisan producers, it is crucial to stand out from competitors. Often, you may know everything about your product and what you can offer the client but may have trouble relaying your message to your audience. You can get ahead of...
As a small business, staying on top of marketing is crucial for the growth and success of your business. Content has become an invaluable part of most business strategies, and with good reason. Here are a few marketing trends worth noting, which have proven to be...
12 Days of Christmas sale is the perfect sales promotion for the holidays since holiday marketing is all about meeting your customer where they are. And they are looking for GIFTS. Gift ideas. New gift shops. Inexpensive gifts. Ways to save money on gifts. Last-minute...
There are only fifty-odd days until Christmas, and your customers are starting to feel it too. We are dedicating the next few weeks to helping you reign in on those Christmas sales, starting off with some slogan ideas for your Marketing Campaign. Whether you’re...
The new age is on us, and we have to embrace the digital movement. As a small business, this means that you have to embrace the fact that your business needs a digital marketing strategy. Not only will it help you attract more potential customers, but it will help you...
Google Analytics is the most widely used website-statistics tracker. In particular, is a valuable tool that any business should use to gain invaluable information regarding their websites. This is equally powerful for wineries to see which wines people view the most...
The concept of selling directly to customers is fast becoming a popular route, completely eliminating the middle-man. There are several significant benefits to small businesses, including better control of the brand, as well as building meaningful relationships with...
Are you looking for innovative ways to drive sales and build customer relationships? Customer incentives are a growing sales technique that can do plenty for your business when utilized correctly. This article aims to cover exactly what incentives are, the different...
What is sustainability really, and do producers and consumers have the same definition? Episode 25 of the Wine Tech Podcasts covers the controversial but highly anticipated topic of sustainability in wine. The Wine Tech Insiders takes a deeper look at sustainability...
As a small business, there will come a time for you to expand your team. The problem is, finding qualified candidates to fill a job position is becoming harder and harder. As a business owner, there isn’t much time for filtering through applicants or hand-selecting...
As a small business owner, especially artisan producers, it is crucial to stand out from competitors. Often, you may know everything about your product and what you can offer the client but may have trouble relaying your message to your audience. You can get ahead of...
As a small business, staying on top of marketing is crucial for the growth and success of your business. Content has become an invaluable part of most business strategies, and with good reason. Here are a few marketing trends worth noting, which have proven to be...
Here are the ten most identifiable keys to our small farm success. You may be able to finesse one or more of the points. But beware; glossing over any with unrealistic bravado may shower the dream with burning arrows. As one considers what to do to make a living...
If you're not selling online in 2022, you are missing out on some serious potential for sales, growth, and brand awareness. As more businesses opt for eCommerce stores, those who don't sell online are being left behind. The past few decades have seen more change than...
Troly helps small producers of food and beverages build a better business and more transparent relationships with customers through a unique technology-enabled sales & distribution platform.
We are committed to donate 1% of our annual company sales towards environmental philanthropy and initiatives to restore the planet.