The importance of e-mail marketing cannot be understated. When it comes to efficient marketing, email marketing has proven (time and time again) to be one of the most effective methods. It is crucial to focus on getting customers to sign up to your mailing list. In...
Writing compelling email marketing content is not as simple as we might think. In a digital age where spam is a serious issue, standing out can be exceptionally hard. Moreover, getting sales or conversions from these emails are even more challenging. This is apparent...
While we continue to depend on human interaction and intervention, the introduction of AI in the sector could change things forever. The use of technology in the wine industry is ever-growing and increasing in all aspects of the sector. Whether this is in the tasting...
"Statistics show that more than half of the world’s internet users, ages 16 to 24, use social media to research a brand or product" While many wineries still don’t consider the importance of having a solid social media presence, and email marketing, the evidence of...
Marketing and communication tech can improve the workflow for wine brands, especially when the focus is on the customer. Great conversations are powerful creative fuel, especially when the topic gets everyone excited. In a podcast released in February, Wine Tech...
It’s pretty simple: If you’re going to hire a web designer, expect to pay between $100 - $1000. Meanwhile, if you customise a domain, install all the features, and run it yourself, you’re looking to pay between $14 - $40 a month. You have to decide whether your...
It isn’t easy to stand out as a small producer in these modern times. Not only do you need to keep your current customers in mind, but you actively have to seek out new leads and drive sales all at once. For small producers to keep their sales up, it’s essential to...
For small producers, challenges come in many forms. From inventory, distribution, and sales to the ever-demanding supply chain, producers are constantly in need of solutions. Similarly, consumers face equally challenging situations when attempting to buy the product....
Christmas always offers an influx of sales and tends to end the year off well. However, this is often met with a slump in January, with all sectors feeling the aftermath of holiday shopping. There are ways to avoid this slump and not only boost post-holiday sales but...
Whether you sell at farmer’s markets, have an online store, or deliver directly to customers, there is room for you to expand and improve your business model. As more consumers are particularly conscious of where and how they buy, the demand for local products from...
12 Days of Christmas sale is the perfect sales promotion for the holidays since holiday marketing is all about meeting your customer where they are. And they are looking for GIFTS. Gift ideas. New gift shops. Inexpensive gifts. Ways to save money on gifts. Last-minute...
It is almost Christmas time, and it is becoming more apparent each year that customers are constantly looking for something different from a business. Whether they are on the lookout for unique gift ideas, or special offers, we have to recognize that customers look at...
Upselling and cross-selling are tactics that businesses have been able to implement in order to increase sales. By incentivizing customers to spend more than they may have intended to spend, the retailer achieves an increase in sale value. Here's what you need to know...
There are only fifty-odd days until Christmas, and your customers are starting to feel it too. We are dedicating the next few weeks to helping you reign in on those Christmas sales, starting off with some slogan ideas for your Marketing Campaign. Whether you’re...
Troly helps small producers of food and beverages build a better business and more transparent relationships with customers through a unique technology-enabled sales & distribution platform.
We are committed to donate 1% of our annual company sales towards environmental philanthropy and initiatives to restore the planet.