Our Craft: Blog Archive

All about Grow Your Sales

The Power of Customer Incentives

Are you looking for innovative ways to drive sales and build customer relationships? Customer incentives are a growing sales technique that can do plenty for your business when utilized correctly. This article aims to cover exactly what incentives are, the different...

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Strategies to Boost Post-Holiday Sales

Strategies to Boost Post-Holiday Sales

Christmas always offers an influx of sales and tends to end the year off well. However, this is often met with a slump in January, with all sectors feeling the aftermath of holiday shopping. There are ways to avoid this slump and not only boost post-holiday sales but...

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Key Ways to Grow as Small Producers

Key Ways to Grow as Small Producers

Whether you sell at farmer’s markets, have an online store, or deliver directly to customers, there is room for you to expand and improve your business model. As more consumers are particularly conscious of where and how they buy, the demand for local products from...

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Services You Should Offer this Christmas

Services You Should Offer this Christmas

It is almost Christmas time, and it is becoming more apparent each year that customers are constantly looking for something different from a business. Whether they are on the lookout for unique gift ideas, or special offers, we have to recognize that customers look at...

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Making the Most of Upselling at Christmas

Making the Most of Upselling at Christmas

Upselling and cross-selling are tactics that businesses have been able to implement in order to increase sales. By incentivizing customers to spend more than they may have intended to spend, the retailer achieves an increase in sale value. Here's what you need to know...

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Simple Ways to Boost Your Christmas Sales

Simple Ways to Boost Your Christmas Sales

The Festive Season is one of the best times of the year to kickstart sales before the new year, and it starts as soon as now. It is the ideal time to start your festive season promotions that will not only highlight your brand but elevate your sales. So, we have put...

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Also seen elsewhere

Guide to Selling Direct-to-Consumer Online

The concept of selling directly to customers is fast becoming a popular route, completely eliminating the middle-man. There are several significant benefits to small businesses, including better control of the brand, as well as building meaningful relationships with...

The Power of Customer Incentives

Are you looking for innovative ways to drive sales and build customer relationships? Customer incentives are a growing sales technique that can do plenty for your business when utilized correctly. This article aims to cover exactly what incentives are, the different...

Consumers’ Understanding of “Sustainability”

What is sustainability really, and do producers and consumers have the same definition? Episode 25 of the Wine Tech Podcasts covers the controversial but highly anticipated topic of sustainability in wine.  The Wine Tech Insiders takes a deeper look at sustainability...

Ways to Attract Qualified Candidates

As a small business, there will come a time for you to expand your team. The problem is, finding qualified candidates to fill a job position is becoming harder and harder. As a business owner, there isn’t much time for filtering through applicants or hand-selecting...

Marketing Strategies for Artisan Producers

Marketing Strategies for Artisan Producers

As a small business owner, especially artisan producers, it is crucial to stand out from competitors. Often, you may know everything about your product and what you can offer the client but may have trouble relaying your message to your audience. You can get ahead of...

2022 Key Marketing Trends

2022 Key Marketing Trends

As a small business, staying on top of marketing is crucial for the growth and success of your business. Content has become an invaluable part of most business strategies, and with good reason. Here are a few marketing trends worth noting, which have proven to be...

Succeeding as a Small Producer

Succeeding as a Small Producer

Here are the ten most identifiable keys to our small farm success. You may be able to finesse one or more of the points. But beware; glossing over any with unrealistic bravado may shower the dream with burning arrows.  As one considers what to do to make a living...

Best Time for Producers to Sell Online

Best Time for Producers to Sell Online

If you're not selling online in 2022, you are missing out on some serious potential for sales, growth, and brand awareness. As more businesses opt for eCommerce stores, those who don't sell online are being left behind. The past few decades have seen more change than...