Our Craft: Blog Archive

All about Grow Your Sales

Think Like Customers to Increase Repeat Sales

Think Like Customers to Increase Repeat Sales

Outshinery recently hosted an exciting live webinar, offering a look at what customers expect and how you can offer that. With a panel of experts that have worked in this field extensively, here is what you should know about how to think like a customer and how to...

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Simple Ways to Reduce Costs as a Small Business

Simple Ways to Reduce Costs as a Small Business

As a small business, it isn’t always just about ways you can make money, but also ways to save money. Reduce your costs as a small business by going beyond changing your lightbulbs and using less water. As a small business, there are several hidden expenses that you...

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Simple Ways to Increase Sales (For Small Businesses)

Simple Ways to Increase Sales (For Small Businesses)

With millions of brands and products available today, standing out as a small business can be challenging. And with so much information, initiatives and trends, knowing how to increase sales is an intimidating concept. But it doesn’t have to be. We’ve created a list...

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Here’s Why Your Business Needs eCommerce

Here’s Why Your Business Needs eCommerce

Do you sell your wine or fresh produce via an eCommerce store? If not, why not? It is estimated that by 2040, 95% of all purchases will be made through eCommerce. Whatever it is that your business sells, Our Lessons Learnt Selling Wine Over 2020 showed us that you...

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5 Tips for Increasing Your Wine Club Members

5 Tips for Increasing Your Wine Club Members

While having a wine club was once a nice-to-have, it has now become essential for any winery. In 2020 and 2021, there was an unprecedented number of individuals signing up for wine clubs worldwide. In fact, Winc reported a 578% increase in new wine club member...

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4 Wine Trends Wineries Should Know About

4 Wine Trends Wineries Should Know About

There is no denying that if wineries want to stay ahead of the game, they must keep on top of the wine trends. As the industry constantly shifts, different trends come to the surface and allow wineries to adjust accordingly. With the global pandemic, 2020 and 2021...

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Also seen elsewhere

2022 Tech Wishlist for Small Producers

2022 Tech Wishlist for Small Producers

It isn’t easy to stand out as a small producer in these modern times. Not only do you need to keep your current customers in mind, but you actively have to seek out new leads and drive sales all at once. For small producers to keep their sales up, it’s essential to...

Strategies to Boost Post-Holiday Sales

Strategies to Boost Post-Holiday Sales

Christmas always offers an influx of sales and tends to end the year off well. However, this is often met with a slump in January, with all sectors feeling the aftermath of holiday shopping. There are ways to avoid this slump and not only boost post-holiday sales but...

Key Ways to Grow as Small Producers

Key Ways to Grow as Small Producers

Whether you sell at farmer’s markets, have an online store, or deliver directly to customers, there is room for you to expand and improve your business model. As more consumers are particularly conscious of where and how they buy, the demand for local products from...

Guide To Creating 12 Days Of Christmas Sales

Guide To Creating 12 Days Of Christmas Sales

12 Days of Christmas sale is the perfect sales promotion for the holidays since holiday marketing is all about meeting your customer where they are. And they are looking for GIFTS. Gift ideas. New gift shops. Inexpensive gifts. Ways to save money on gifts. Last-minute...

Services You Should Offer this Christmas

Services You Should Offer this Christmas

It is almost Christmas time, and it is becoming more apparent each year that customers are constantly looking for something different from a business. Whether they are on the lookout for unique gift ideas, or special offers, we have to recognize that customers look at...

Making the Most of Upselling at Christmas

Making the Most of Upselling at Christmas

Upselling and cross-selling are tactics that businesses have been able to implement in order to increase sales. By incentivizing customers to spend more than they may have intended to spend, the retailer achieves an increase in sale value. Here's what you need to know...

Grab Attention with 30 Christmas Marketing Slogans

Grab Attention with 30 Christmas Marketing Slogans

There are only fifty-odd days until Christmas, and your customers are starting to feel it too. We are dedicating the next few weeks to helping you reign in on those Christmas sales, starting off with some slogan ideas for your Marketing Campaign. Whether you’re...