Our Craft: Blog Archive

All about Wine Education

7 Rosé Wines You Need To Know

7 Rosé Wines You Need To Know

Choosing a good Rosé has always been notoriously hard, specially considering the increasingly wide range and drastically varied offerings, between old and new world wines. 7 industry experts offer their suggestions to make the choice a little easier.

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Champagne, Prosecco and Cava: Same but different?

Champagne, Prosecco and Cava: Same but different?

In our constant mission to help our members (and non-members) to improve their business & lifestyle, we often come across great articles and information. Here's another! Feel free to tweet/share/enjoy! The Differences Between Champagne, Prosecco and Cava | Food...

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A Funny Funky Side to Prosecco

A Funny Funky Side to Prosecco

The original Prosecco wasn't the sweet, fruity, bubbly we know today. Find out more about "Col Fondo" or "Rifermentato in Bottiglia," a funky, cloudy Prosecco unlike any other. We've all had Prosecco before: as an apertif, for a toast, or in mimosas at brunch. The...

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Hard at work: How yeast makes wine

Hard at work: How yeast makes wine

What is yeast? What does it do? Yeasts are single-celled fungal organisms. Without them, there would be no alcohol. Not wine, nor beer, nor any spirits distilled from various fermented carbohydrates, be they grape or grain, potato or agave, sugarcane or sap. Yeasts...

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Also seen elsewhere

Guide to Selling Direct-to-Consumer Online

The concept of selling directly to customers is fast becoming a popular route, completely eliminating the middle-man. There are several significant benefits to small businesses, including better control of the brand, as well as building meaningful relationships with...

The Power of Customer Incentives

Are you looking for innovative ways to drive sales and build customer relationships? Customer incentives are a growing sales technique that can do plenty for your business when utilized correctly. This article aims to cover exactly what incentives are, the different...

Consumers’ Understanding of “Sustainability”

What is sustainability really, and do producers and consumers have the same definition? Episode 25 of the Wine Tech Podcasts covers the controversial but highly anticipated topic of sustainability in wine.  The Wine Tech Insiders takes a deeper look at sustainability...

Ways to Attract Qualified Candidates

As a small business, there will come a time for you to expand your team. The problem is, finding qualified candidates to fill a job position is becoming harder and harder. As a business owner, there isn’t much time for filtering through applicants or hand-selecting...

Marketing Strategies for Artisan Producers

Marketing Strategies for Artisan Producers

As a small business owner, especially artisan producers, it is crucial to stand out from competitors. Often, you may know everything about your product and what you can offer the client but may have trouble relaying your message to your audience. You can get ahead of...

2022 Key Marketing Trends

2022 Key Marketing Trends

As a small business, staying on top of marketing is crucial for the growth and success of your business. Content has become an invaluable part of most business strategies, and with good reason. Here are a few marketing trends worth noting, which have proven to be...

Succeeding as a Small Producer

Succeeding as a Small Producer

Here are the ten most identifiable keys to our small farm success. You may be able to finesse one or more of the points. But beware; glossing over any with unrealistic bravado may shower the dream with burning arrows.  As one considers what to do to make a living...

Best Time for Producers to Sell Online

Best Time for Producers to Sell Online

If you're not selling online in 2022, you are missing out on some serious potential for sales, growth, and brand awareness. As more businesses opt for eCommerce stores, those who don't sell online are being left behind. The past few decades have seen more change than...