Our Craft: Blog Archive

All about Wine Education

7 Rosé Wines You Need To Know

7 Rosé Wines You Need To Know

Choosing a good Rosé has always been notoriously hard, specially considering the increasingly wide range and drastically varied offerings, between old and new world wines. 7 industry experts offer their suggestions to make the choice a little easier.

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Champagne, Prosecco and Cava: Same but different?

Champagne, Prosecco and Cava: Same but different?

In our constant mission to help our members (and non-members) to improve their business & lifestyle, we often come across great articles and information. Here's another! Feel free to tweet/share/enjoy! The Differences Between Champagne, Prosecco and Cava | Food...

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A Funny Funky Side to Prosecco

A Funny Funky Side to Prosecco

The original Prosecco wasn't the sweet, fruity, bubbly we know today. Find out more about "Col Fondo" or "Rifermentato in Bottiglia," a funky, cloudy Prosecco unlike any other. We've all had Prosecco before: as an apertif, for a toast, or in mimosas at brunch. The...

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Hard at work: How yeast makes wine

Hard at work: How yeast makes wine

What is yeast? What does it do? Yeasts are single-celled fungal organisms. Without them, there would be no alcohol. Not wine, nor beer, nor any spirits distilled from various fermented carbohydrates, be they grape or grain, potato or agave, sugarcane or sap. Yeasts...

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Also seen elsewhere

Why We Need a Digital Supply-Chain

Why We Need a Digital Supply-Chain

Supply-chain problems have disrupted the supply of sustainably and ethically produced goods for many years. Producers, both large and small, struggle with the existing infrastructure, relationships dictated by margins, and our "just-in-time" distribution methods. This...

Best Time for Producers to Sell Online

Best Time for Producers to Sell Online

If you're not selling online in 2022, you are missing out on some serious potential for sales, growth, and brand awareness. As more businesses opt for eCommerce stores, those who don't sell online are being left behind. The past few decades have seen more change than...

2022 Tech Wishlist for Small Producers

2022 Tech Wishlist for Small Producers

It isn’t easy to stand out as a small producer in these modern times. Not only do you need to keep your current customers in mind, but you actively have to seek out new leads and drive sales all at once. For small producers to keep their sales up, it’s essential to...

Why is it so Hard to Buy from Small Producers?

Why is it so Hard to Buy from Small Producers?

For small producers, challenges come in many forms. From inventory, distribution, and sales to the ever-demanding supply chain, producers are constantly in need of solutions. Similarly, consumers face equally challenging situations when attempting to buy the product....

Strategies to Boost Post-Holiday Sales

Strategies to Boost Post-Holiday Sales

Christmas always offers an influx of sales and tends to end the year off well. However, this is often met with a slump in January, with all sectors feeling the aftermath of holiday shopping. There are ways to avoid this slump and not only boost post-holiday sales but...

Key Ways to Grow as Small Producers

Key Ways to Grow as Small Producers

Whether you sell at farmer’s markets, have an online store, or deliver directly to customers, there is room for you to expand and improve your business model. As more consumers are particularly conscious of where and how they buy, the demand for local products from...

Guide To Creating 12 Days Of Christmas Sales

Guide To Creating 12 Days Of Christmas Sales

12 Days of Christmas sale is the perfect sales promotion for the holidays since holiday marketing is all about meeting your customer where they are. And they are looking for GIFTS. Gift ideas. New gift shops. Inexpensive gifts. Ways to save money on gifts. Last-minute...

Services You Should Offer this Christmas

Services You Should Offer this Christmas

It is almost Christmas time, and it is becoming more apparent each year that customers are constantly looking for something different from a business. Whether they are on the lookout for unique gift ideas, or special offers, we have to recognize that customers look at...

Making the Most of Upselling at Christmas

Making the Most of Upselling at Christmas

Upselling and cross-selling are tactics that businesses have been able to implement in order to increase sales. By incentivizing customers to spend more than they may have intended to spend, the retailer achieves an increase in sale value. Here's what you need to know...