The Wine Press

PUBLISHED WEEKLY

4 Ways to Increase Sales (For Small Businesses)

4 Ways to Increase Sales (For Small Businesses)

With millions of brands and products available today, standing out as a small business can be challenging. And with so much information, initiatives and trends, knowing how to increase sales is an intimidating concept. But it doesn’t have to be. We’ve created a list...

4 Reasons Your Business Needs eCommerce

4 Reasons Your Business Needs eCommerce

Do you sell your wine or fresh produce via an eCommerce store? If not, why not? It is estimated that by 2040, 95% of all purchases will be made through eCommerce. Whatever it is that your business sells, Our Lessons Learnt Selling Wine Over 2020 showed us that you...

5 Tips for Increasing Your Wine Club Members

5 Tips for Increasing Your Wine Club Members

While having a wine club was once a nice-to-have, it has now become essential for any winery. In 2020 and 2021, there was an unprecedented number of individuals signing up for wine clubs worldwide. In fact, Winc reported a 578% increase in new wine club member...

4 Wine Trends Wineries Should Know About

4 Wine Trends Wineries Should Know About

There is no denying that if wineries want to stay ahead of the game, they must keep on top of the wine trends. As the industry constantly shifts, different trends come to the surface and allow wineries to adjust accordingly. With the global pandemic, 2020 and 2021...

A Quick Guide to Google Analytics for Wineries

A Quick Guide to Google Analytics for Wineries

Google Analytics is the most widely used website-statistics tracker. In particular, is a valuable tool that any business should use to gain invaluable information regarding their websites. This is equally powerful for wineries to see which wines people view the most...

3 Powerful Ways To Get Customers to Sign up to Your Mailing List

3 Powerful Ways To Get Customers to Sign up to Your Mailing List

The importance of e-mail marketing cannot be understated. When it comes to efficient marketing, email marketing has proven (time and time again) to be one of the most effective methods. It is crucial to focus on getting customers to sign up to your mailing list. In...

Product Update, September 2017

New Features Added delivery notification email to let recipient know their parcel has been delivered Birthday email and SMS can now be sent on the day, week or month of recorded birthday date Allow offline payments to record a reference number Improved handling...

Outshinery’s Tips on Connecting with your Customers Today

Outshinery’s Tips on Connecting with your Customers Today

Some help for winery communication during coronavirus As winery tasting rooms close temporarily and customers keep their distance, Outshinery has given the best advice to communicate with your audience and make authentic connections that go beyond coronavirus...

5 Tips for Creating Compelling Marketing Mails

5 Tips for Creating Compelling Marketing Mails

Writing compelling email marketing content is not as simple as we might think. In a digital age where spam is a serious issue, standing out can be exceptionally hard. Moreover, getting sales or conversions from these emails are even more challenging. This is apparent...

5 Tips for Training Your Servers (To Get More Wine Sales)

5 Tips for Training Your Servers (To Get More Wine Sales)

Whether you're focusing on getting wine sales through your tasting room, restaurant or wine store, you can train your servers to naturally improve the sales. Here are five tips to get more wine sales that you need to know about! Serve Your Servers One of the most...

3 Ways Technology Can Help Wineries With Operations

3 Ways Technology Can Help Wineries With Operations

Let’s cut to the chase. The old-school systems used for accounting, stock management and sales have to go. We’ve seen (during the pandemic especially) that wineries need technology if they want their business to survive. In fact, Technology helps wineries Thrive....

How to Monetize Virtual Wine Tastings

How to Monetize Virtual Wine Tastings

Virtual Wine Tastings: It seems to be one of the most talked-about wine topics in 2020 and 2021. What once seemed like a trend now seems like a viable business idea that can help thousands of wineries around the world survive (and even thrive.) We reached out to...