Is today the day to getting to know us?

Troly is built an maintained by industry enthusiasts. Each of us below local is better, smaller is better, handmade is better.

We know that being a regional producer or small craft business is more work and we keep that in mind with every feature designed in our product.

Best-suited for producers trying to make a living.

I always knew I was going to take over the family business, but my father warned me: consumers are drinking less wine year after year, so lots of effort would be required. Coming from the world of fin-tech, I knew some technology had to exist to help with sales.

I came across many eCommerce, Point-of-Sale and "Wine Club" solutions that were just not forward-thinking. Then I scored an invite to Troly. A software with a whole different approach.

The traditional M-F 9-5 helpdesks don't work

Most package that are twice as expensive offer some 9-5, Monday to Friday support. I'm busy during the day and I need more support after hours, and often long email back-and-forth just become infuriating.

Features designed for boutique businesses

Out of the box, 90% of features are perfect for a small business with limited time and skills. Yet I have complete control over how our few customers experience our brand.

Change as you wish, and avoid vendor lock-in

The rich integrations with other software mean I can chose which package works best for me today, without fear of what my business will need next year.

Gaston Laverdiere

Financial Planner turned winemaker
Wahluke Slope, WA


Fight for independent businesses to grow local and loyal customers.

Let's put an end to vendor lock-in

New technologies come and go. Consultants, opinions, software, pros-and-cons; change each year. We choose to better connect your business operations as we believe:

  • You should choose your payment providers and any software forcing you to use theirs is locking you in.
  • eCommerce checkout experiences should be different for each brand. Any software claiming their checkout is THE checkout is locking you in.
  • The "one-size-fits-all" is not forward-thinking. Your sales tomorrow should not be restricted to technology choices made today, and software cannot be small-business friendly AND enterprise-ready.

We believe that.

Encourage independence and ownership

Producers we work with do not have the capital, man-power, or enough inventory to place their product in every channel.

We believe that:

  • The best production methods often do not scale well
  • Independent producers need a grip on product presentation
  • The most deserving customers choose the best products

Hence we help control communications, product information and own your inventory until a sale takes place. And most importantly control product perception during and after fulfilment.

Support all stars although not born equal

With team members changing over time, so will skills and capabilities within your business. We believe that..

  • People should be used to their best abilities, letting technology fill in the skills shortfalls.
  • Small businesses adapt easily but there is a severe barrier-to-entry with new technology putting local producers at a disadvantage.
  • Local brands need to be connected with customers irrespective of team size, skills, technology and advertising budget.

Smart technology for smart small businesses

Large companies have the time and resources to review and improve every aspect of their customers, sales and products. Smaller businesses are left to bite the dust.

We believe that Troly is a new software category and we are not afraid to tell the world that we are..

  • not an ecommerce platform; we drive ecommerce sales
  • not just a POS; we turn walk-ins into repeat sales.
  • more than marketing; we make customers talk about you.
Our team

Everyone working at Troly is fiercely product-minded.

Our business runs a unique team structure, with developers, product, and communication specialists located around the world, to better understand different markets and liaise with industries.

Challenge the status quo

Everyone in our team, in every position, was hired based on their ability to challenge conventional wisdom.

We remain an industry-leader thanks to our creativity and ability to adapt rapidly to an ever-changing environment.

Aligned with local industries

Each month, we liaise with a suite of local industry leaders, who review new features and vote to rearrange our development roadmap cohesively with reality.

These Troly expert users, have access to our strategy and product teams and often liaise with local coops and associations to align our technology with future needs of each industry.

Present in 9 timezones

We work with a distributed collaboration model that encourages flexibility and builds accountability for team members.

Our unique management approach is essential to empower everyone to making decisions, and learn from their own mistakes (while others are fast asleep.)

Our software is also available in 5 languages.

🇦🇺  🇺🇸  🇨🇦  🇫🇷  🇪🇸  🇮🇹  🇩🇪  🇯🇵  🇹🇭  🇻🇳  🇵🇭

Join our team

Producers around the world Sell Better With Troly.

Access the flexible and intentionally designed software proven to make time-poor producers succeed in reaching consumers and selling out.

No card required, no inconvenient sales call or demo, no wait!

Contact us

Would you like more details on what Troly offers and how?

There are several ways to getting in touch with our different teams. If you are looking to answer whether Troly is right for you, consider reviewing the Solution to easy sales: Full Features page.

Give us a call, join a workshop

Everyone is invited to join community-driven workshops. Depending on your chosen support option you may also have direct access to in-app and phone calls.

Visit your Community Dashboard at

Send an email or voice memo

Use your unique company-specific support email to organise support requested by your team members.

You can also use voice memos to request any assistance or direction using Troly.

Chat with us

Use your preferred channel to get in touch! From Whatsapp or WeChat, to in-app chat or Discord, several options are available.

Login to your account to access your options, under

Head office and other locations

General snail mail, love letters and product copyright complaints can be sent at any of our  office. However please make sure to have made an appoint before any visit.

Troly LLC & Zolengo Inc.

Suite 322, 44 Montgomery Street,
San Francisco, 94014, CA


Troly PTY LTD.

Level 2, 11 York St
Sydney, NSW 2001


Troly LTD.

Suite 403, 240 Richmond St W,
Toronto, ON M5V 1V6